COVID-19’s Impact on the Barracks Row Corridor of Capitol Hill
The COVID-19 pandemic has severely impacted businesses across the country. JS&A conducted an analysis to understand what this meant for businesses on Barracks Row. Barracks Row Main Street is using this information to help support its businesses and play a proactive role in the corridor’s economic recovery.
Client
Barracks Row Main Street
Service
COVID-19 Impact
Economic Development Strategy
Location
Washington, DC
This analysis used credit card data from Mastercard Retail Location Insights to analyze the COVID-19 pandemic’s impact on retail sales and customer traffic patterns along the Barracks Row corridor in Washington, DC.
Project Scope
COVID-19 Impact Analysis
Retail Spending and Customer Traffic Analysis
Comparative Assessment
Industry Impact
Business Support Strategy
Digital Deliverable
JS&A leveraged this analysis to help Barracks Row Main Street compare how Barracks Row businesses have performed relative to other DC commercial districts. JS&A identified implications for the Main Streets to support its businesses in the near- and mid-term.
Based on market analysis findings, JS&A assessed the most appropriate land uses for the building, evaluating the market viability of each land use, the opportunity to meet CRA and City objectives, and expected revenue streams associated with each land use. JS&A developed a preferred and alternative building program based on the highest and best use assessment, recommending the square footage of each land use for each floor and applicable market positioning and orientation.
